Browse through our extensive list of free Sales & Marketing white papers, technical documents and reports to find the titles that best match your skills; topics include Customer Relationship Management (CRM), call center management, advertising and public relations. Simply complete the application form and submit it. All are absolutely free to professionals who qualify.
Selling Through A Slump - An Industry-by-Industry Playbook to Help You Prepare for the Recovery Selling in today's economy is tough. And..
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Keeping hold of your customers, especially in tough economic conditions You know as much as anyone about the challenges faced by midsize..
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Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas Avoid wasting resources on strategies and messages targeted at the..
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Learn how a Call Center can deliver big benefits to small businesses Your business' call center software is a critical purchasing decision...
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CRM Your Salespeople Will Love CRM can provide companies of all types and sizes with significant benefits, but only if users adopt it...
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3 Steps to Developing Effective Calls to Action How to create calls to action that will lead to sales engagements...
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Turning Leads into Sales for Salesforce.com users with Integrated Voice, Messaging in Salesforce.com CRM If you are a Salesforce.com user,..
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The Work-at-Home Agent Model for Improved Customer Loyalty Learn the most effective methods for utilizing an at-home agent model to achieve..
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Search Engine Optimization and Pay-Per-Click: A Holistic Approach Learn how pay-per-click (PPC) and natural search engine optimization (SEO)..
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Creating Enduring Customer Relationships Learn how investing in a new loyalty solution or improving your existing one will enable you to..
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The True Cost of Attrition Discover how managing attrition can become a "secret weapon" to attaining higher levels of performance against..
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Sales Forecasting: It's a Risky Business Sales forecasts are the bottom line for sales organizations, and the driver of many downstream..
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SureCast™ for Salesforce® Forecasting and Opportunity Management Application using Monte Carlo Simulation!..
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Executive Insight: Multi-Sourcing Learn what 22 top executives had to say is the best solution for reducing costs, maintaining service..
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It's All About the Salesperson: Taking Advantage of Web 2.0 Wondering what role Web2.0/Sales2.0 and/or social networking plays in the sales..
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Reduce Costs and Increase Performance: The SaaS Advantage for Contact Centers Learn how the right SaaS solution makes it possible for..
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The New Mantra: 'The Agent is King' Learn how an on-demand platform solution can increase customer satisfaction and efficient business..
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Learn how to handle more customer inquiries using an Interactive Voice Response system Your business' interactive voice response system is a..
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Best Practices in the Call Center: A Customer Touch-Point Methodology Explore how you can improve operational efficiencies and also customer..
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Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline Anticipate your prospects' needs and satisfy..
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Seven Tips for Profiting from Lean Times with CRM Learn seven valuable tips for boosting your sales operation during lean economic times..
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Winning in Today's Environment: Six Imperatives for the Chief Sales Officer Learn how you can deploy several best practices to achieve..
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12 SEO Campaign Killers Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and..
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How To Choose An Email Marketing Vendor Learn what critical factors you need to weigh when picking an opt-in email marketing vendor that can..
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Fishing for Leads with White Papers: Where to Drop Your White Paper Line Discover some effective ways to leverage your white papers to..
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Effective Demand Generation Best Practices for Marketing/Sales Professionals New research shows how BtoB marketers are finding and nurturing..
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Demo Video for Salesforce.com users from Ribbit - Voted Best Mobile App of 2008 See how streamlining your mobile phone, CRM, and email with..
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Unifying Contact Centers Regardless of Location, Hardware Infrastructure or Agent Count Don't let outdated telephony hardware slow you down...
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Differentiate Your Company with Complete CRM This white paper will expand on what Oracle defines as Complete CRM – how businesses can..
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Tips for Choosing B2B Lead Generation Vendors for White Paper and Content Distribution Gain valuable information on what to look for when..
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Choosing the Best CRM for Your Organization This white paper describes and analyzes the four most popular deployment scenarios, then offers..
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B2B Sales Lead Success Checklist Turn B2B leads into sales! Is your company doing all the right things to make this happen?..
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Social Media Marketing: 12 Essential Tips for Success Learn how to effectively engage customer communities with a new, social marketing mix...
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Bringing Your Scientific Instruments and Medical Devices to Life Learn why scientific instrument and medical device manufacturers are..
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42 Rules of Cold Calling Executives Understand the dynamics of a cold call and how you can manage those to get results...
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8 Surefire Strategies for Monetizing Your B2B Website Discover how to maximize your revenue potential by utilizing the traffic you already..
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How Do You Evaluate Which On-Demand CRM Solution is Right for You? Industry observers expect the market for on demand CRM to grow by more..
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Customers Connect with Network and Telecom Products Like Never Before Discover how Marketers use 3D Interactive Product Demonstrations to..
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Inspire Newsletter: Monthly Blog Series for Savvy B2B Marketers Delivers compelling topics from best practices to industry trends, authored..
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Attracting Leads with White Papers Learn to generate sustaining, long-term sales with white papers. FREE chapter from bestselling new book...
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A Marketer's Quick Reference Guide for Content Distribution and Marketing Programs Explore quick tips and best practices that will help you..
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I'm on LinkedIn--Now What??? Get the most out of this popular business networking site by understanding LinkedIn and why you should use it...
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Marketing Campaign Development - What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns Learn how..
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The Dawn of a New Industry - Internet Video Production and Marketing Learn how to effectively produce online video marketing campaigns that..
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Power Principles – Free eBook Sales guru Jeb Blount gives you the 5 principles that virtually guarantee success in sales...
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The Google Story - Free Book Summary Know in ten minutes what takes others hours to learn, and keep up with the latest trends in the..
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Twitter Means Business – How Microblogging Can Help or Hurt Your Company In this ebook excerpt, learn what Twitter is, how your company..
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Select & Connect: Strategies for Targeted Acquisition and Retention Learn more about the marketing disconnect to uncover the challenges,..
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Demand Management: Enabling Sell Side Collaboration to Increase Sales Revenue Find out how you can achieve Best-in-Class results. Access..
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Surviving and Thriving in the Customer-Driven Age Explore how CRM can enable an organization to be agile and adaptable as market,..
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Ten Innovative Ways to Use Twitter for Business Increasingly more companies use Twitter for business – to do market research, do brand..
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Battle Plan: Multilateral Online Marketing (MOM) In the face of a tough economy, learn how to lower marketing costs and increase market..
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Offshoring Secrets: Building and Running a Successful India Operation Understand the issues faced by managers in India, and their..
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B2B TeleServices: The 2009 Buyer's Guide Find out how you can achieve Best-in-Class results. Access Your Complimentary Copy Today. This $399..
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Lead Generation Tactics: A Recipe for Success Learn tips and techniques about proven B2B sales lead generation, written by a leading B2B..
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Drive Increased Sales Productivity Tune in to hear sales experts share their best practices for improving sales results...
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Twitter: Best Practices and Tips If you've felt like tweeting for quite some time now, but didn't know where to start, this guide is for you...
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The Art of the Start - The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything - Free Book Summary Know in ten minutes what..
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How to Boost Your Company's Sales with Marketing This step-by-step guide will help you create a successful business-to-business "marketing..
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Sales 2.0: How Businesses are Using Online Collaboration to Spark Sales Evolve. Learn how Sales 2.0 is radically reshaping every facet in..
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Delivering Revenue Through Thought Leadership It's amazing how much credibility is generated by a book, both for the author and for the..
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Make CRM Work the Way Salespeople Do Learn how Oracle Social CRM applications leverage Web 2.0 technologies to help salespeople identify..
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Navigating Through Turbulent Times Discover how retailers can position themselves for growth even in a turbulent economy...
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